The Sixteen Steps: Step Fourteen

.

Step Fourteen:

Social Media

.

Congratulations on reaching this Step!

.5860A2FE-3BED-4021-AD62-DB4403D92C2A

.

Working and Advertising

on Social Media

.

.

Before we begin let’s look at

.

04E2C976-B1E8-4AC5-960B-C9D70A3CEB5E

.

The Seasons of Life

Thoughts on Jim Rohn’s book

.

The Season of Spring and Summer

.

The Spring is the time when you have the chance to take advantage of the opportunities.

The “Spring” is just relative to any time in your life where you find yourself finding good opportunities.

The “winter” would be the time when you are looking but not finding anything.

The person who “sleeps” and doesn’t take advantage of this time is very unwise.

But you all have to admit, many of us have had a good opportunity presented us and didn’t take advantage of it.

It may also be the “summer” or “fall” for us when we are busy growing the opportunities we already began in the “Spring”.

.

In Summer we have the gratification of seeing the “seeds” of our labor growing and coming up!

But along side of this we must protect our business from the “bugs” and scorching sun.

We must “water” our business and customers and take care of them lest they feel abandoned and dry up.

.

Part One:

.

.

Using Facebook

.

Ideas for Twitter are here too.

Please see “Part Two” for more Twitter details.

.

.

To the expert, social media is an excellent place to advertise.
But this is to the person who has carefully been learning for years how to master it.
To the new person, it seems challenging and perhaps to those who have learned a little about it, it may seem easy.
But it is anything but that. Professionalism has to be the rule at every turn. And patience.
.
I want to warn you from the very beginning: this may or may not be for you! But it’s important to learn a little at least no matter what you think after reading this Step!
.
Even by posting once a week in Facebook (at the least), many of your team will see your posts, see a more personal side of you and encourage those team members who have not been very active. I also get team members clicking on my posts, going to my blog or website and signing up for additional income programs on a regular basis. This sounds great, but if those members don’t connect with you much, their chance of success is very slim.
.
If you do this basic step mentioned above (and in Step 7) then this is a good foundation. However, if you want to get better and do more advanced advertising in Facebook, It would be cool to say that it’s “not that hard” but I know that would be telling you a big lie. When dealing with new prospects we have never met and have no connection to us or our friends, family and acquaintances, this is called “cold market”. And it is very “cold”! Every tip and trick you learn here or elsewhere will help “warm” things up a bit.
.
Advertising and marketing on social media is a very long topic and we will not be able to cover the whole scope of it here. However, it is our desire to help you get started! We want to give you some tips that will help guide you and save you a lot of time in your quest into this arena. Also we will only be covering Facebook and Twitter but similar rules apply to other social media platforms. We will also give you some great resources of where to go for more training.
.
Tips for Social Media:
.
1) An expert knows how to create a “relationship” online that brings you to “know, like and trust” them.
.
You may never talk to them personally for this to happen. The art of doing this takes real time to learn and develop the skills to master these. So because this is such an advanced step and is so comprehensive, we will only share some basic principles with you about this technique later.
.
So lets start at the beginning:
.
2) Making a personal connection with people online is vital.
.
3) If you don’t have a personal conversation with someone, don’t expect to make a sale.
.
4) You don’t have to “sell” your friends or anybody you meet and talk to online.
.
5) You don’t have to act “weird” or say weird things to manipulate them to see your product (or what you’re marketing).
.
Let’s Start with a basic post:
.
6) Post something fun, entertaining, useful or helpful to others. You can also post a link as the link will show but never post your affiliate link. Post a blog link that talks about the product instead of an affiliate link. If you write something about a product you want to promote and post the link of the product, be careful not to share your post in too many FB groups at once because FB will block you if you do too many and they will block you for some period of time. You may also reply to other people’s posts. Just understand that chances are you will not get a lot of feedback about many business posts unless they tend to be more personal or helpful (unless your are an expert marketer or just lucky).
.
The key here is catching people’s attention, not going for the sale. 
.
7) See who “likes” it “shares” or “comments” on it. You can “like” them for sharing or commenting. Then send a message via Facebook Messenger with a little wave to say “hi”.
.
8) If they say “hi” back just ask them how they have been doing lately. If they respond, then simply keep the conversation going in a normal way. Be yourself and fun.
.
9) If they mention “how are you doing?” tell them the truth and also perhaps mention that you are building a big team online to make additional income. Don’t say anything more about it. See if they are interested and ask you more about it. You could mention it here or in another “entry point”.
.
10) If they ask more, simply ask if they are interested in making some extra income too.
.
11) If they say “yes” (and ONLY if they say yes) just reply that that it’s really cool business but that you’re not an expert about it and could you send them a short video about it? If they say “yes” then send it to them and ask if they don’t mind if you connect back with them in a few mins after they saw it. Or if this doesn’t work, set up a time to reconnect about it.
.
12) Reconnect and see what they say. Whatever you do, don’t appear “desperate” to get them aboard. Act like you have a million clients and they are the least important one. I don’t mean to not be caring. I only mean to give you a mindset of how to act as apposed to coming across like they are the only people on earth and you need them so you can make some money! This is how NOT to act!
.
13) So connect with them. If they say they would like to know more, you can either send them to a more comprehensive website, information or call, or you could get them on a 3-way call with an expert in your business.
.
14) Here is a youtube video I want you to listen to in order to get a good understanding of “what to say” and what “not to say”. This is by my mentor Alan Cosens, seven figure income earner and expert online marketer: go here
.
When you are done with this then skip to Step 16 if you are looking for the next step.
.
15) Connecting with those you don’t know online:
.
This way is a harder but similar. First of all go to groups where you can meet people that are interested in similar things as yourself. Also keep in mind going to groups where people are interested in “making money online” or “home business” people are.
.
Then ask to join the group (You don’t have to do this with Twitter. Just look up a group by #homebusiness people are for example). Then make a post and do the same thing as described above. You may also reply to other people’s posts and when they reply to you connect with them on Facebook Messenger and send a “wave” or “hello”. If they respond then just say “just wanted to say thanks for liking my post”. Just break the ice that way and then continue with same steps as above (ie: say “how are you?” etc…). If they are also interested to know more and they saw a short/long video or both and you think they are ready for the next step then follow advice in #16:
.
16) If you think the 3-way call is a good option as they know enough about it to make a decision, then follow this course of action:
.
The 3`way Call and/or Chat room/or Messenger with Expert. (See #18 for Chat room expert).
.
17) The 3-way call could be the difference between a “sale” (or new member) and a “no sale” (no new team member). Remember this!
.
Here’s what to say:
Let them know simply that you are not the expert in this.
.
Then ask them if you may you introduce them to your mentor. Let them know he/she’s the one who has made all the difference for you. Make sure to add that he’s really busy and will not have a lot of time to talk but you might be able to get him/her on the phone for a few mins.
.
Also add that he makes a lot of money in this business and knows almost everything about it. Then wait for their reply. If they say “yes” then great! Tell them to give you a second. Then contact your mentor and see when a good time would be. Then connect back with you prospect and let them know the schedule and see if they are okay with that. Then figure things out so you get them on the phone with your mentor. When you do get the 3-way call to connect with all parties make sure to add at the begging: I wanted to introduce you to Mr or Mrs/Miss ‘so and so’ and let say you know they are really busy but ‘thank you’ for their time. Then hand the call over to your mentor.
.
If they say “no” to the idea of the 3-way call then they may not really be serious and they may only be “playing” with this opportunity.
.
This will sort them out quickly and save you a lot of wasted time trying to recruit them further. Don’t worry. You can follow up with them later and you SHOULD follow up with them for two reasons: First, its multiple follow ups that experts all agree are the way most people eventually join. Two: Not following up could mean the difference between success and failure.
.
17) The “Chat room or Messenger with Expert” :
.
This is similar in effect as the 3-way call but instead of meeting over the phone you may “talk” in a chat room or just introduce them to your expert by asking your client to connect via Facebook Messenger with your mentor. Make sure the mentor knows they are trying to connect so he knows to approve the conversation. This method is a little less personal and may have slightly more disadvantages then a real life conversation over the phone, so understand this downside effect. It might also be the very best route to go if you don’t know your client very well and have only chatted by messenger. Trying to get them on a call may be a real hurdle and this will be much less demanding idea. The 3-way call does work best with at least one person you personally know. 
.
18) Creating a group and advertising on Facebook:
.
We discussed how to make a Facebook group in Step Seven & Eight of the Sixteen Steps. Now just by posting a new post each week, posting a blog post link, or making an ad and “boosting” it to people of the “internet marketing niche” you can get “likes” and “shares” and “comments”. Now use the same techniques previously shown to connect with these people! Remember: just be normal and don’t manipulate the conversation.

.

Part Two:

.

Twitter

 

What Is Twitter?

.

What is Twitter? Well, where have you been… LOL?  Twitter would have to be the fastest growing site on the web today.  It is taking the internet by storm and there are around 10,000 new users per day signing up to participate in this internet revolution.

Twitter is best described as a microblogging platform.  You are limited to 280 characters each time you do an update, which initially, may seem a small amount.  However, as you become more experienced, it’s just amazing what you can fit into 280 characters.

That said, Twitter is much, much more than that.  It is like one huge global chat room, but then again, it doesn’t have to be.  It all depends on how many people you follow on Twitter. If you are only following a few hundred, or even less, then things are much easier to keep up with.

Twitter is also a great way to meet new people online, particularly those with similar interests to you.  I will show you how to do this more as we progress through this report.

.

How To Set Up

.

Setting up on Twitter to have your own account is easy, but there are a few things that you should be aware of when organizing your account.  This can apply even if you already have an existing account too, so consider these tips and it can improve your entire Twitter experience.

The first thing to do if you don’t have an account is to go to http://www.twitter.com which is the home page of Twitter.  You will be asked to either login or register. If you don’t have an account, then, of course, you will need to register.  So let’s go through the registration process and explain it all here.

.

Registration

.

The Twitter screen will ask you for your first name and last name and will then check this is entered correctly.  A green tick will appear next to the box.

The next box asks you for a user name and this is where you need to give some thought to how you are going to represent yourself on Twitter. You should remember that you can set up more than one account on Twitter, but you will need a different email address for each one.

Now, this is where the thinking bit comes in.  The first account you register should always be in your own name if you can get it.  Naturally, common names like JohnSmith (there are no spaces in usernames) will already be taken.  However, it is possible to get variations on your own name such as John_Smith, or John_Smith23 or some variation like that.  You can only use an underscore in a username. Hyphens are not permitted in the field.

It isn’t absolutely critical that you register your own name, but I would advise you do if you can, particularly if your name is an unusual one.  I’m sure the last thing you want is someone else impersonating you on Twitter, or anywhere else for that matter.

If you wish to register a business name, then you can do that of course, but make your you use your own name in the sign-up process so you are identifiable and connected with the business name you register.  The concepts and reasons for operating under each type of registration will be discussed later.

You are now asked for your email address. Email addresses are linked to accounts and you will only be able to use your email address once. For every account you register, you will need a different email address.

The last thing to do is to fill in the Captcha letters and then click on Create My Account.

The next screen will ask if you want to add any of your friends from the popular web based email programs.  You can do this later if you wish.

The next screen presents a short list of people who Twitter asks if you would like to follow. Choose some if you like, but I wouldn’t bother. I prefer to find my own friends on Twitter.

When you click Finish, you will then be taken to your very own Twitter account.  You are logged in and ready to go!

.

Your Settings

.

Next thing we are going to do is fill out our settings and this is very important on Twitter. You will find the access to this at the top right of the screen, fourth link from the left.

On this page you will notice there are some tabs across the top. For the moment we will concentrate on the Account tab.

The information you entered on joining is already entered here, but now it’s time to pad this out so people can find you on Twitter and you also make yourself an interesting person to be followed. People will use the information you enter here to make that decision, but much of what is entered is also searchable on Twitter and through various third party applications.

One thing to note is that you can change your username at any time on this screen.  You just have to enter your password to do so. Although it can be done, it can confuse your follower base, so I wouldn’t recommend doing it on a weekly basis.

First of all change your time zone to your own and then move onto the one line bio.

.

Your Bio

.

You have 160 characters here to “sell” yourself. Take some time over it and do it well. Don’t simply enter a bunch of keywords as they appear totally uninteresting to people, although they may get you found. Use keywords by all means, but start your Bio with the words “I am” and then describe yourself. So you might put for example:-

I am a keen gardener and hiker who also has a passion for the outdoors,  internet marketing and affiliate marketing who also loves social media.

Now that description is only 143 characters, so you could still get some more keywords in the bio. No doubt you can see the ones that are there which are gardener, hiker, internet marketing, affiliate marketing and social media. Using these terms in your bio will have you coming up in search results when people are looking for other like minded individuals to follow.  As you can see, it is worth taking some time to get the bio right.

.

Balance of Screen

.

Enter your web site name or blog here if you have one.  Make sure you include the http:// prefix to the address.

Your location is next and is also important so people can search and find others in their same area. It will also be important to you if you are chasing rankings on Twitter as users are ranking by their locations.

.

Protect Updates
.

This is included if you want to have a private account and you have to approve followers. NEVER turn this on if you intend to use Twitter to meet new people. They just couldn’t be bothered requesting permission to follow you unless they know you personally.

You can now save your settings, but note here that there is also a link to delete your account should you ever wish to do so.

.

Devices

.

You can enter your mobile phone number here if you want Twitter updates to your phone. Personally, I can’t think of anything worse, particularly if you have a couple of thousand followers.

.

Notices

.

You can have Twitter “nudge” you with a text to your mobile phone if you haven’t updated in 24 hours. What a pain!

The Replies function is an interesting one and will determine what tweets you see that are prefixed with the @ symbol. This is how you direct a tweet to a particular individual. There is a great help screen explanation on this, so go there to make your decision.

The rest of the notices are self-explanatory. It is worth noting that the Direct Messages possibly needs a bit of explanation though as to what they are if you are new to Twitter. If you are following someone and they are following you, Direct Messages can be sent that won’t appear in the Twitter timeline. They are essentially private messages between two people. If you are an infrequent user of Twitter, it may be worthwhile to switch on receiving notifications by email so you can respond. Otherwise leave it off as it will just fill up your mail box with more clutter.

Likewise, the notifications that you have a new follower just adds to your email and I would leave it off unless you like the buzz of being told someone new has followed you.

.

Picture Tab

.

This is really important. When you open this page you will see the small avatar on the screen which is the default for Twitter. If you want new followers, putting a photo of yourself here is imperative. If you are running the Twitter account for your company or business, then your logo is ideal. But just put something so you can be identified in the Tweetstream by your followers. The graphic is often more important than your name when people are scanning Tweets and you will stand out for yours.

.

Design Tab

.

Here you can change the background of your Twitter page from the default. Twitter provides a number of alternatives that you can select or you can upload your own background. You can also change all the colors if you wish. Again, whatever you do, just change it so you are not running the default. It shows you have taken some time setting up your account.

A note here worth mentioning is that with the plethora of Twitter client applications out there, many people don’t even look at your web page anymore. Still, it is one component of your presence on Twitter and is worth doing well.

Well, that’s it for the setup. The last thing to do now is to click on Home at the top of the screen and send your first Tweet.  Something like, “Hi, I’ve just joined Twitter and am looking forward to meeting interesting people” is a good first one to send. Just type it in and click the Update button.

.

Your Tweets

.

Start getting some tweets into the system now. On the Twitter home page, it asks “What You Are Doing”.  Quite frankly many people don’t care until you have built a relationship with them as a result of following.  But there are some good ways to get started. Follow some blogs that you are interested in via an RSS feed to a feed reader such as Google. (Search these on Google if you are not familiar with the terms. There is heaps of information on there and could occupy an ebook of its own.) Start by posting links to interesting posts on Twitter about them with a link to the blog post. For example: “Interesting post on pest control in tomatoes. Link”. Make sure you always include http:// in the link and not just www so the link is clickable.  If it’s a long link, Tweeter has a facility to shorten it to a small url.

Another good way of starting out tweeting is with quotes.  Do a search for some quotes of interest and tweet these. Personal development ones are great and also quotes by famous people.  Here’s one I just found in the Tweeter as an example: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Aristotle.  There are thousands of these all over the internet that you can use.

Whatever you do, at no stage of your Twitter career start posting sales tweet after sales tweet.  Your career will be short lived if you do and people will unfollow you very quickly.  Twitter is about engagement, value and social experience. A constant flow of sales links is just not on.  By all means post links to your products or sites, but keep them to around 5% of your total tweets at the most.

Another good idea with your tweeting is to keep religion and politics out of them. These subjects can only alienate followers and you can lose them.

.

Replies

.

You can reply to someone’s Tweet simply by putting the @symbol in front of their name. This makes the tweet stand out to them as it appears in their reply column or page  It is a very useful way of starting conversations with people in order to build relationships. Simply comment on one of their tweets. 

.

Retweeting

.

People appreciate retweets and it is a good way to get noticed by others.  All you do is put RT in front of the @username.  Separate their tweet from your comment if you have one.  I usually put two pipes, which is holding down the Shift key on the \ character.  This will produce “||” which clearly shows the end of the other person’s tweet and your reply or comment.

If other people retweet your tweets, make it a habit to thank them.  It’s common courtesy. Simply tweet @username Thanks for RT 🙂 and send. I RT some tweet from every account which RT mine tweets. You will get notification when some people like or RT your tweets. See all notification when you will log on in your Tweeter  account.

 

.

The Big Decision

.

It is probably time now to make a big decision as it will affect the way in which you use Twitter considerably. That decision relates to quality versus quantity. If you are into marketing, then quantity of followers will be important to you. It’s like building a list. But if you want to keep things personal, then quality of followers will be what you need. Either way, the next step will be to find some people to follow.

.

Gaining Followers

.

You need to first be aware that rushing out and following a heap of people can make you look like a potential Twitter spammer.  Build your following base slowly. As time goes on, if you are chasing quantity, then you will be able to add more at a time, but initially I would suggest you stick to 100 for a start. The reason for this is that when you follow people, they will most likely follow you back. Many people don’t do this automatically, although some do, particularly in the internet marketing space.  Some people will actually go and look at your Twitter home page to decide if you are worth following or not in their eyes.  This is where your profile and the settings that you took all the trouble to do will stand you in good stead. Choose your followers according to your niche. If you work online search for make money online, home business, affiliate marketing or something similar and follow the followers from these sites.  

.

Conclusion

.

Twitter is absolutely fantastic application whether you use it for business or pleasure.

I hope the tips and resources in this report will make it a fantastic experience for you.

.

.

Part Three:

What to do now? 

.

Once you have got the hang of either Facebook or Twitter, then there is an advertising medium you can use to increase views of your blog posts, and social media posts.

.

It is called Traffic Ivy and has an interesting twist on advertising with social media. In the Traffic Ivy platform  your posts will be shared with your affiliate links on other’s people websites, you can share your ads on Facebook, Tweeter, Reddit and LinkedIn 

.

However, please remember that this may or may not help you build your GDI Team Elite business faster. If you don’t have the basics down with your team yet or don’t have enough time in your day. then focus on that first and then come back to here. Just remember to make a social media post once a week if you can to keep your presence there.

.

If however you are ready to proceed and would like to add some more power to your posts, then try out Traffic Ivy and see what your results are. Traffic Ivy basically gives “points” to people to check out your blog post or your social media post. They either earn the points by viewing others posts or they pay for the points to share their posts with others.

.

You can take a test run of Traffic Ivy here.

Don’t forget to find your team leaders link and connect it there. 

.

.

..

To your success!

.

Your Personal Team Leader

&

~Albie Elizabeta

GDI Team Elite Leaders

.

Marketing Team:

Albie Derbyshire,

Elizabeta kuzevska,

Krishna Narasimhan

John Vance

Leave a Reply

Your email address will not be published. Required fields are marked *